With a business climate notable for rapid change, dealer owner/operators contend with reduced cycle time and the need to continually adjust their operations to meet new product launches and emerging market conditions. Important training and marketing information can be effectively communicated using existing and new content delivery methods. Multimedia delivery is the distribution of rich multimedia content to users. Multimedia content is the presentation of integrated text, graphics, video, animation and sound.
OEMs and third parties deliver diverse types of multimedia content, through a variety of media. While CDs and DVDs remain popular, the internet also has become a primary means of distribution, via webinars, webcasts, chat sessions, blogs, and social media sites.
Inevitably the dealership will be presented with one or more types of multimedia content. Becoming familiar with different aspects of multimedia delivery and how it fits in the overall dealership.
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infrastructure will help in preparing for the costs and logistics of implementation. Some Multimedia technologies can be bandwidth intensive making it difficult or impossible to function on low speed connections such as dial-up and may impact performance on shared connections.
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